Making way for heroes on the road - Hero We Care
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Making way for heroes on the road

The ‘Hero We Care’ initiative is showing commuters that just a little effort on their part will help reduce the number of accidents on Delhi’s roads.

(Photo: HT Brand Studio)

They believe in change — for the better. Last week, road users saw signs of change when a number of motivated youngsters stood at different intersections of the Capital, with dreams of making Delhi roads, user’s delight.

Yes, these volunteers were part of Hero MotoCorp’s ‘We Care’ initiative that has been creating awareness among commuters about the three golden rules: Wearing a helmet while on two-wheelers, keeping seat-belts fastened and helping save a life with the simple act of rushing a road accident victim to the hospital.

The Delhi Traffic Police organized camps, seminars and lectures at Delhi University over many weeks. Volunteers were spotted at the different traffic junctions holding placards, distributing leaflets and stickers that were carrying messages of road safety. 

‘Silent Activation’ campaigns organized in different parts of Delhi, saw them speak to the offenders – those driving without helmets and seat-belts – and telling them of the importance of following these basic traffic rules. The results were encouraging. 

Saloni (L) and Gandharv Sachdeva (R), who have taken the pledge to be road heroes and follow the golden rules of road safety (Image Credits: HTCS)

The following days saw the volunteers at the intersections continuing their good work wherein close to 5,000 road users were impacted just by their enthusiasm and zeal. Little wonder then, that many took a pledge to become a road hero by clicking the button below, and thus did their bit for a good cause.

“This campaign has my full support as I want to see the number of accident cases come down on the Delhi roads,” says Dr Husnain, an orthopaedic surgeon. Ranjit Singh, 39, though not wearing a helmet immediately promised to never drive without one again. 

Enthused by the passionate zeal of the Hero We Care Campaign and the IRSC volunteers, Sub-Inspector Rajendra Singh is hoping the campaign will have far-reaching consequences. “Going by the response, a start has been made and many Road Heroes have promised to keep the momentum going,” he adds.

To join the movement, take the pledge below or SMS Hero Your Name to 8866001830.



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