Road safety awareness activity held in Capital - Hero We Care
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Road safety awareness activity held in Capital

Traffic police officers, volunteers, and representatives from Hero MotoCorp educated citizens about the importance of following traffic laws.

As part of the ‘Hero We Care’ campaign, a road safety awareness activity was organized in south-west Delhi’s Hauz Khas on Tuesday.

Traffic police officers, volunteers, and representatives from Hero MotoCorp educated citizens about the importance of following road safety rules. These include wearing seat belts and helmets, as well as helping road accident victims. In doing so, one can become a true ‘Road Hero’.

Banners highlighting the same were put up on display, and stickers were pasted on vehicles to encourage more people to be responsible on the road.

Here’s a sneak peek.

Sunil Malhotra, Senior Manager, Hero MotoCorp (Photo: HT Brand Studio)
As per the Global Status Report on Road Safety 2018, India continues to record a high number of fatalities resulting from road accidents. A majority of these are caused due to non-adherence to traffic rules.

Drawing attention to the same, Sunil Malhotra, Senior Manager, Hero MotoCorp, said, “It is only in India where people openly flout traffic laws. Therefore, disciplinary action is the need of the hour. All accidents are preventable.”

Indeed, thousands of lives are lost on our roads every year on account of people not following basic safety measures. According to the Union Ministry of Road Transport and Highways, more than 35,000 people died in India in 2017 because they were not wearing helmets.

Nitul Chak, a commuter at the event. (Photo: HT Brand Studio)
Nitul Chak, a commuter who supported the road awareness activity, said, “Wearing helmets is very important. I wear a helmet not only for myself, but also for my family. If something happens to me, it is my loved ones who will suffer.”

Also present on the occasion were members of the Indian Road Safety Campaign (IRSC) and scholarship portal Buddy4Study. Both have been partners in the ‘Hero We Care’ campaign.

Deepanshu Gupta of IRSC (Photo: HT Brand Studio)
“Youth accounts for 60 percent of road accidents in India. Things will not change unless we get down on the field and do something,” said Deepanshu Gupta, a member of the IRSC.

In the next few days, more such road safety awareness programmes will be held in the Capital.

To become a Road Hero, take the pledge below or SMS Hero Your Name to 8866001830.

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