Make our Roads Safer, Take the PLEDGE TO #BeARoadHero| Hero We Care with HT Brand Studio
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To take the pledge online, visit

  • SMS <Space> Your Name To 88 66 00 1830
  • Or
  • Pledge online at: herowecare.hindustantimes.com

Gadkari calls upon stakeholders to create awareness about road safety

India witnesses 5 lakh accidents every year, in which nearly 1.5 lakh lives are lost and nearly 3 lakh people are injured. Highlighting the same, Union Minister of Road Transport and Highways Nitin Gadkari says: “I believe that with the cooperation of all stakeholders, we will be able to reduce the number of accidents in the country.”

The Minister also extends his support to the ‘Be A Road Hero’ campaign launched by Hindustan Times and Hero MotoCorp. You, too, can show your support by taking the road safety pledge here:

THE DILEMMA OF HELPING A ROAD ACCIDENT VICTIM

Imagine you’re going somewhere when you see a road accident victim. Would you immediately go to the person’s rescue or walk away, pretending that it never happened? If you think that most people would do the former, then you’re mistaken. A whopping 88% of Indians have expressed reluctance to help accident victims due to the fear of legal hassles, a study by SaveLIFE Foundation says. But, that’s not how it should be. This video tells you why. #BeARoadHero

THE ROAD HEROES ARE BACK!

The second phase of the Be A Road Hero campaign began on December 2, 2019. Launched by Hindustan Times, in association with Hero MotoCorp, it urges everyone to lead by example when it comes to matters of road safety. This includes pledging to wear seat belts/helmets, help accident victims, and follow traffic rules for 21 days.

We caught up with some of those people who had pledged last time. Watch to know why they decided to be a part of this movement.

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ROAD SAFETY AWARENESS ACTIVITIES

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scholarships

Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

scholarships

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Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

Nominate someone to receive a scholarship to
continue their education.
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About The Initiative

Making our roads safer for both vehicle occupants and pedestrians is the need of the hour. Fatalities from road accident have been steadily going up, a large percentage of which could be avoided by taking basic safety measures such as wearing seatbelts, helmets and offering timely help to accident victims.

Under a unique CSR initiative called Hero We Care, Hero MotoCorp and Hindustan Times have joined hands to bring about a positive change in society. We encourage citizens to recognize the urgency and make a proactive shift in improving safety on our roads.

The campaign, which aims to build awareness through print, radio and digital, appoints Road Heroes who take a pledge and set an example for the community.

Join the movement. #BeARoadHero

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